WHO WE ARE

We are agricultural commodities trading professionals with an experience of over 20 years, who have decided to prioritize matters related to consumer health & farmers welfare. We have made it our purpose to bring healthy, transparent, organic and clean label products to consumers, with a direct farm to fork linkage through our unique traceability solution.

In 2019, we came together and formed The Purpose Company. The Purpose Company (formerly Objectiwitty Agro) is the owner of brands Swabhiman & BerriNutty.

Buying healthy, responsibly produced food can be a challenge. From confusing labels and long lists of complex ingredients to government regulations, identifying the foods that are truly good for our families and the environment can be a tricky proposition.

We pride ourselves in bringing to you the best quality organic food produce from around the country.

OUR MISSION

Our Mission is to objectify choices of the Millennials, a generation that makes informed decisions about the products they choose and the brands they associate with. We want to democratise health across the nation with great tasting products that are also convenient, accessible and not too heavy on your pockets.

OUR PURPOSE

Aiming to inspire the community to cook with healthy ingredients, we support positive change in eating habits for fuller, fitter lives. All our products are fresh, delicious and bursting with goodness of nutrition. We also make sure that all products are a great source of fibre, are vegan-friendly, and have no artificial flavours, colouring or preservatives.

OUR VISION OF SUSTAINABILITY

We go beyond the traditional farm to fork, we provide a channel to our consumers for a delightful choice of products that affect their lifestyle in a positive manner. With our brands we are committed to improving the environmental footprint of food production.
0
Customers
0
Farming Communities
0
High Quality Products

Our Brands

Swabhiman33 reaches out to smallholder farmers from across the country to supply consumers with organic staples. All our products are traceable through the Know Your Farmer feature.

Berrinutty - logo

True to its name, BerriNutty products are premium quality fruits and nuts with no added sugar, no table salt and no vegetable oil, for an authentic natural taste sans the additives.

ONLINE SUPPORT

via FB Messenger, Whatsapp

FREE SHIPPING & COD

On all orders above Rs 300

BEST VALUE DEALS

Exclusively for our Members

SOCIALLY CONSCIOUS

Rs 33 per Rs 1000 shared with farmers*