In connection to the products and services that we offer, the privacy notice applies to all the personal data collected by Objectiwitty Agrotech Private Limited (hereafter known as “The Purpose Company”) . References to “The Purpose Company” in this notice means The Purpose Company and any other company directly or indirectly owned and/or controlled by them that you are interacting with or have a business relationship with (hereinafter, “The Purpose Company Group”).

This Privacy Notice also applies to The Purpose Company’s marketing content, that includes offers and advertisements for The Purpose Company products and services, which we (or a service provider acting on our behalf) convey to you on third-party websites, platforms and applications based on your site usage information. Every third-party has its own privacy notice on a general basis. We encourage you to read them before using the website.

We collect, process and disclose your personal data only for specific and limited purposes. For instance, to process your payments, to assess and handle any complaints, to develop and improve our products, services, communication methods and functionality of our websites, to provide personalised products, communications and targeted advertising as well as product recommendations to you.

We collect, process and disclose your personal data for the following purposes:

• To process your payments, if you purchase our products, to provide you with your order status, deal with your inquiries and requests, and assess and handle any complaints;
• To process and answer your inquiries or to contact you to answer your questions and/or requests;
• To develop and improve our products, services, communication methods and the functionality of our websites;
• For the purpose of competitions or promotions that you have entered;
• For internal training and quality assurance purposes;

Personal data means any information that can be used to identify directly or indirectly a specific individual.

You are not required to provide The Purpose Company with the personal data that we request, but if you choose not to do so, we may not be able to provide you with our products or services, or with a higher quality of service or respond to any queries you may have.

We may collect personal data only from the data you provide us while ordering, contacting and or interacting with our website.

Personal data means any information that can be used to identify directly or indirectly specific individual. This definition includes personal data collected offline through our consumer-engagement centres, direct marketing campaigns, sweepstakes and competitions and online through our websites, applications and branded pages on third-party platforms and applications accept or used through third-party platforms.

You may be asked to provide personal data when you are in contact with us. The Purpose Company group campaigns may share this personal data with each other and use it in another consistent privacy notice. We may also combine it with other information to improve our products, services, content and Advertising.

Your Personal Data is removable on your request, which needs to be raised via support ticket or contacting us directly.

The Purpose Company is only sharing your personal data internally and with selected third parties limited to the payment gateways.

The Purpose Company takes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.

Our measures include implementing appropriate access controls, investing in the latest information security capabilities to provide the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise data wherever possible.

Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third parties.

We will keep your personal data for 6 months till your last interaction with us. For instance, where you make a purchase online with us we will keep the data related to your purchase, so we can perform the specific contract you have entered and after that, we will keep the personal data for a period which enables us to handle or respond to any complaints, queries or concerns related to the purchase.

Your data will also be retained so that we can continue to improve your experience with us and to ensure that you received any loyalty rewards which are due to you.

We retain the identifiable data we connect directly from targeting purposes for as little time as possible, after which we employ measures to permanently delete it.

We will actively review the personal data we hold and delete it securely, or in some cases anonymise it when there is no longer a legal, business all consumer need for it to be retained.

Your rights in relation to your personal data on how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what it entails for you.

• The right to be informed.
• The right to access and rectification.
• The right to data portability.
• The right to restrict processing.
• The right to object.
• The right to lodge a complaint with a supervisory authority.
• The right to withdraw consent.

Further information and advice about your rights can be obtained from the data protection regulator in your country.

If you have any questions or concerns about The Purpose Company’s privacy notice for data processing or if you would like to make a complaint about a possible breach of local privacy laws, please do so by sending an email or submitting a request to the “contact us” from our websites.

When a privacy question or access request is received we have a dedicated team which triages the contacts and seeks to address the specific concern all query which you are seeking to raise.

There your issue may be more substantive in nature, more information may be sought from you.

All such substantive contacts receive a response. If you are unsatisfied with the reply received, you may refer your complaint to the relevant supervisory authority in your country. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

We will update this privacy notice when necessary to reflect customer feedback and changes in our products and services.

When we post changes to this statement, we will revise the “last updated” date at the top of this notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy notice changes). We will also keep prior versions of this notice in an archive for your review.

We will not reduce your rights under this privacy notice without your consent.