The Change to “The Purpose Company”

We’ve changed. From Objectiwitty to The Purpose Company.

This change, in hindsight, was something that we should have done long time back. In fact, the meaning of Objectiwitty is “Purpose” and that is how this company was envisioned to be. The change is also necessary as we grow two brands which are aligned by the same purpose of promoting healthy eating, while having some fundamental differences in their DNA that defines them.

Our journey with Swabhiman33, has been a spiritually fulfilling too. The journey has yield impact to our first block of farmers from Chattisgarh, who had sold out some of their produce within 6 months of joining us, while they were not able to get a market for their quality organic rice for more than 2 years. As someone who has worked closely with the farmers, this fact, is the motivation that keeps you going.

With BerriNutty, we set out to provide a health snacking option to our customers who preferred organic/natural quality ingredients. The overwhelming response to some of our best sellers in Prunes, Cranberries, Chia Seeds and Trail Mixes has been the reason behind us quickly expanding to 30+ SKUs.

We believe, with this change, we are bringing “The Purpose” in the most simplest form. We are augmenting this by letting you shop by your purpose, by health benefit on the forefront of our store. Whether you prefer Ayurveda, traditional superfoods, healthy snacking or seeking keto friendly, diet friendly, gluten free products; all BerriNutty & Swabhiman products available at a click of a button.

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